Unlike the loud and busy vibe from the front cover, the contents page has a more relaxed feel to it which is conveyed from the straightforward layout used. The text is split into columns and sectioned off by subheadings, this organised appearance of the contents page makes it easy to read and find out which article is where. The page numbers are all in red which contrast from the white background making them stand out and the thick black border of the subheadings is an effective way of sectioning off each part making it look appealing and carrying on out this organised look.
However the contents page does carry out the same colour scheme used on the front cover; red, black, yellow and white. These colours liven up the page and make it look appealing and fun, which would relate to the young target audience of the magazine. The main picture on the contents page also relates back to the front cover as it is of the same band used on the feature article photograph. Next to the large picture of the band it also has the page number it is featuring on, this is so it is clear for the reader to know what page the main article is on. The number is in a much bigger size so it stands out and is also in white compared to the other page numbers that are in red, to exaggerate the importance of this article. The two other smaller photos on the contents page also have the bigger white page number next to it, so again people are aware of where the main articles are.
The contents page uses a chatty mode of address to communicate with the reader and from this it’s clear that they are trying to target a younger audience. The language used on the captions of the photos are slightly colloquial, as they use words such as “bro”, this shows that they are trying to relate to the younger audience and makes it sound informal and chatty. The captions used also create a comic tone to the contents page such as “nice hair, bro” and “PLEASE DON’T STAND ON OUT CAPTIONS, KELLIN. IT’S MEAN.” these captions create light hearted humour and shows that the magazine is not serious like other rock magazines are. The contents page also addresses the reader as “folks” and “you lot!” these names come across as personal and what you what call your friends, this shows that they want the reader to see them as a friend and further supports the chatty mode of address they are using.
This light hearted humour is also used as the editor is holding a mega phone. This ties in with the feature article photograph used on the front cover, as the member in the band Sleeping With Sirens is also holding a mega phone. This gives the impression that the he is talking through the mega phone which illustrates that even the editor is entertaining.
The magazine has a running head which starts on the contents page; each heading of the page is the same as the sub heading used to section up the contents page. This makes it easy to navigate around the magazine and also makes it look uniform and professional. However the rock theme is also carried out, as not only is it black which connotes danger but it also gives the impression that it has been scratched and looks worn, this mirrors the readers care free attitude.
The contents page also promotes the magazine by having the issue number “1484” in the top left hand corner which shows that they are a successful brand and in the right hand corner it also has information about a free gift in issue “1486”, this will persuade people to buy that edition and it also draws our attention to the fact that they have produced a large number of issues.
In conclusion the contents page is very organised and easy to read, due to the text being separated into columns. However it still appeals to the younger target audience through the use of colloquial language used and the light hearted humour conveyed.
No comments:
Post a Comment